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The Results 513 Show, Episode 093: 5 Things Every Website Must Have

April 2, 2016

The Results 513 Show

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Welcome to another episode of #Ask513.

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WAIT! Before we get into the show, make sure you do the following:

  1. Click the buttons above to listen & subscribe to this podcast.
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Now, let’s get into the show…

The question

“I am just starting to build my website and I’m not sure just what I need to have. What is too much, what is too little? Help me out.”

Well, Sydney, you asked… we answered.

By the way, we will be answering a lot more questions on this show, so if you have a question you would like us to answer, you can submit it by clicking here. (OR, just click on the black button on the right side of this page that says “send us a voice message.”  Maybe you’ll hear yourself on one of our next episodes – like Jason.

Be sure to listen to the complete audio version of this episode by clicking the play button at the top of this post.

Or… if you prefer video, you can watch the video version of this complete training below…

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Click Here – It’s Only 1 Question, and it will help us make
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The Different Types of Websites

Essentially, we are talking about the “Goldilocks” of websites: Not too much, not too little.

In today’s world, there are many different types of websites out there. But, in our world, the internet marketing world, there are primarily three types of websites:

  1. Sales Page – used to sell one thing
  2. Blog – a branding, brochure type of site
  3. Lead Capture Page – a simple opt-in page to capture email addresses

Today, we’re talking about website number 2: “The Blog” type of website.

It’s imperative, when you’re doing internet marketing, that you know the difference between all these types of websites and you have them ALL.

The type of website we’re talking about is like a home base. Its purpose is not really about selling, but is geared towards helping the visitor get to know you better and see what you have to offer.

Most people in business want to generate leads that result in sales. Unfortunately, people have paid thousands of dollars to have a website built and it ends up doing neither of those things, which, of course, is no use to anyone.

Your website needs these 5 things:

#1 – Easy Navigation

If your blog is confusing for your visitors to navigate, they will leave. Remember, you have 3 seconds to capture someone’s attention and what they see determines whether they stay or not.

If people don’t know how you’re going to help them or they get frustrated trying to figure out where to go and what to do, then they’re gone and probably won’t be back.

The navigation at the top should be clear, concise, and organized.

The SmartPassiveIncome.com website provides a good example of great navigation. 

The menu has the following tabs:

  • About
  • Blog
  • Start Here
  • Podcast
  • Ask Pat
  • Resources

These are fairly self explanatory. You feel at home here and are more likely to explore.

#2 – A Clear Message

After a visitor lands on your home page, you don’t want a them wondering where they are.

You want to make it obvious that they are in the right place. You want your webiste message to be really clear so they understand why they should care about what you are sharing. They need to see that you can help them solve their pain points. If you can relay your message to them properly, that will leave a good first impression. Also, don’t be afraid to tell them what to do. 

At the end of the day, you are there to help them accomplish something.

If you go to EntrepreneursOnFire.com, you know exactly what they do the second you get there. They provide: “Daily podcasts with inspiring entrepreneurs.”

If you don’t know what your message is, you need to take the time figure it out.

One tactic you can do after you’ve created your blog is to ask three people to explore your website and see if there is anything there that is confusing to them. Your message could be as clear-as-day to you, but you want to make sure that it is clear to your visitors as well.

#3 – An Opt-in Giveaway

If you want a sustainable business, you need to start capturing emails. People aren’t going to give you their email address simply to give you their email address. You need to be offering something of value to them. 

Also, if you’re not capturing your visitor’s email, you won’t be be able to follow up with them. You’re essentially wasting your time and missing a great opportunity to turn visitors into buyers later on down the road. 

Most people aren’t ready to buy something from you right away. But, if they opt in, you can start building a relationship with them over a time.

What should you give away? That comes down to who you want to work with. What do you have that you can give away that’s small and inline with what you eventually want to sell them? It may even be a part of a product or service that you offer.

The giveaway is essentially a piece of content that will resonate with them. The giveaway must be something that they want.

For example, in the case of the Results 513 Blog, our giveaway are the 15 Must Have Tools To be Productive. We know that our audience are busy entrepreneurs who want to be productive. They willingly give us their email address for that type of information.

Make sure the title of what you’re offering is clear and enticing. And that starts by knowing who your audience is and what they want.

After the visitor opts in, you want to make sure the initial email they receive answers some core questions:  

  1. Who are you?
  2. What do you have to offer to your subscribers?
  3. Why they should care?
  4. And what they can expect from you in the future?

#4 – The About Page

It necessary to have a good About page. It will be one of your most visited pages on your website. It’s important that this page speaks to your visitors.

When visitors land on your About page, they want to know how you, your products, or services can help them. Keep all of this in mind when you are crafting your About page. 

Your About page (ironically) isn’t just about you, it’s about what you have to offer your visitors. That doesn’t mean you shouldn’t include a little bit about yourself. So, don’t be afraid to include a few things about you, your family, where you live, your life, what you love doing, and why you started the blog, etc.

But, don’t forget it’s really about them.

You definitely need to CONNECT with them. It’s not a place to brag, you have to show how you can help them.

You have to show who you are at a REAL level. And how you can actually help them.

#5 – A Contact Page

You want your visitors to be able to contact you. You should have an email form, an email address, or other ways for visitors to get in touch with you.

This is an opportunity to include your social media handles as well.

Make it very easy for people to reach out to you. 

Make sure you have one!

Summary

We hope this answered your question, Sydney. Keep in mind that you don’t have to get all of these items done at the same time. Pick one, work on it until you get it where it needs to be and then move on to the next item.

Many people like to work on their About page first, then move on to their giveaway, and go from there. Just make sure you have these five things in place when you’re done building your blog, and you will definitely be heading in the right direction to get the Results you want.

Take Action…

  • Implement the 5 must haves on your website.
  • Create a great opt-in giveaway.
  • Have good contact page.
  • Jot down at least ONE thing that you are committed to implementing in your business.
  • Keep tuning into the Results 513 Show daily and let’s make it happen together.
  • Show Notes Reader: Post a tweet on Twitter using hashtag #Ask513. Tell me (@justinglover) one takeaway you got from this episode. I’ll even make it easy for you: JUST CLICK HERE.

Have a question you want answered on the show?

Submit it here: http://results513.com/ask

By the way, just so you know… if you ever have a question you want to ask but you’d rather us not use your name on the air, that’s not a problem at all…

On the other hand, if you’re like our buddy Jason, from the Mindset Mountain Podcast, you can leave your question for us in the form of a voicemail and we will incorporate it into the show like we did for him on Episode 21. Click here to hear his voicemail question.

Did This Help You? If so, I would greatly appreciate it if you commented below and shared this episode on Facebook.

Brenda Gagne & Justin Glover

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The Results 513 Show With Justin Glover and Brenda Gagne
Skype: justinglover | brendagagne
Email: Justin@Results513.com | Brenda@Results513.com
Snap Chat: justinleeglover | brendagagne

PS: Want Even More?

Follow These 3 Simple Steps:

Step #1: Click here to watch a free training video giving you our “3-Step Formula For Massive Business Growth” teaching you how to get more clients, make more sales all while creating more time freedom for yourself!($97 Value)

Step #2: Show up to our next online training workshop to learn how you can create profitable webinars to grow your business faster and get your message in front of more clients to make more sales… (TIP: Our free training webinars always fill up fast, so make sure you register now and show up a few minutes early.)

Step #3: Take action on what we teach in the webinar, and watch your profits increase! (Note: This step is for serious entrepreneurs only!)

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Click Here – It’s Only 1 Question.
It will help us make the Results 513 Show
even more valuable for YOU!

 

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About Justin Glover

Justin Glover is a husband, father, and entrepreneur. He is also the co-founder of Results513.com. You can connect with Justin on Facebook, Twitter, and YouTube.

View all posts by Justin Glover

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